WHAT WE DO

Scope

Past and current project work includes: Emarketing and web development programs, consumer and business-to-business print and broadcast advertising campaigns; promotions; collateral; corporate and new product  videos; and sales and marketing  presentations for business meetings.  I'm particularly sensitive to achieving the greatest possible integration and  consistency of my clients' Internet messaging with the content and style of their communications in traditional media.

Role
In  most work  listed in the PROJECTS summary on this site I've functioned as project manager and senior writer or creative director,  overseeing the work of a creative team that  typically includes copywriters, art directors, layout artists, designers and print, broadcast or audiovisual production staff.

On Web Projects,  I  work closely with the client to develop the initial communications strategy and overall plan for the new site,  and personally write all the verbal content of the site. On websites done since 2000, I've also done all the page design,  web programming and photography.. 

I 'm also frequently asked to update sites created by other designers that no longer properly reflect the client's business, or to troubleshoot or "repair" sites that have functionality problems.

I've also written numerous new business proposals, and strategic/tactical marketing plans for clients in a variety of businesses.

How Clients Benefit

My experience in designing, creating and producing integrated marketing communications programs allows me to offer clients single-point project control, which greatly simplifies the administration of efforts involving various traditional and new media. That same breadth of experience allows me to work within a larger team of creative and production professionals with a full understanding of how I can best contribute to the ultimate success of group.

Please click PROJECTS for a complete list of current an past clients and projects.