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WHAT WE DO
Scope
Our work includes web design and production, as well as:
consumer and business-to-business print and broadcast
advertising campaigns; promotions; collateral; corporate and
new product videos; and sales and marketing
presentations for business meetings. I'm particularly
attentive to achieving the greatest possible integration and
consistency of my clients' Internet messaging with the
content and style of their communications in traditional
media.
Role
In many assignments, listed in the
PROJECTS
summary, I've functioned as project manager and
senior writer or creative director, overseeing a
creative team composed of copywriters, art directors, layout
artists, designers and print, broadcast or audiovisual
production staff.
On
Web Projects,
I work closely with clients to develop the initial
communications strategies and overall plans for the new
sites. Typically I personally write most or all the verbal
content of the site. On most sites I also do all the page
graphic design, web programming and much or all the
photography. I'm also frequently asked to update or refocus
sites, created by other designers, that no longer properly
reflect the client's business, or to troubleshoot and
repair sites that have functionality problems.
I've also
written numerous new
business proposals and strategic/tactical marketing
plans for clients in a variety of businesses.
How Clients Benefit
My experience in designing,
creating and producing integrated marketing
communications programs allows me to offer clients
single-point project control, which greatly simplifies the
administration of efforts involving various traditional and
new media. That same breadth of experience allows me to work
within a larger team of creative and production
professionals with a full understanding of how I can best
contribute to the ultimate success of the group.
Please click
PROJECTS
for a complete list of current and past
clients
and projects, or
WEB
for web-specific
projects. |